17
Monday
December 2018
8:48 PM IST
News Headlines
Sri Lanka: Ranil Wickremesinghe takes oath as PM after SC verdict on crisis        Cambodia seizes record 3-tonne haul of African ivory        PV Sindhu scripts history, clinches maiden BWF Tour Finals title        Virat Kohli slams record-breaking 25th Test ton in Perth        Trump's son-in-law Jared Kushner possible next chief of staff: US media        Sri Lanka PM Mahinda Rajapaksa to resign, says his son after court setback        Rahul Gandhi After Rafale Verdict: "Will Prove PM Helped Anil Ambani"        Author Amitav Ghosh Honoured With 54th Jnanpith Award        Supreme Court sees no wrongdoing in Rafale deal, rules out probe        India bowled a little bit short, Australia pacers could benefit: Border        ISL: FC Goa thrash NorthEast United 5-1        BWF World Tour Finals: PV Sindhu, Sameer Verma Register Easy Wins To Enter Semifinals        Diving legend says HIV-contracted friend inspired him to Olympic gold        India beat Pakistan to reach final of Emerging Teams Asia Cup        Boosting exports key to make India $5-tn economy by 2025: Kant        Prabhu, US Commerce Secretary to discuss trade issues on Feb 14        Ceasefire for key Yemen port agreed at peace talks: UN        Britain's May sees no 'immediate breakthrough' at EU        Poll results prove Ram Temple or communal polarisation doesn't cut ice with people: Sinha        Ashok Gehlot appeals to Cong workers in Raj to maintain peace        
Home   | Main News   | Kerala  | National   | International  | Business   | Sports   | Entertainment   | Columns   | Offbeat   | Health   | About Deepika 
Business News
Innovations for festive sales help build capabilities for future, says Flipkart
 
New Delhi, Oct 2 (PTI) Flipkart has significantly expanded its infrastructure and delivery operations ahead of the festive sale, an investment that the Walmart-backed company believes will help further strengthen its capabilities in the long-term.

Flipkart, which will host its Big Billion Days (BBD) sale from October 10-14 this year, has doubled its warehousing capacity and now has over 65 fulfilment centres and more than 60 'mother hubs' that will cater to the expected spike in demand during the festive sale.

"BBD pushes us to innovate in every area, including supply and logistics. It helps us build capabilities for long-term. Each BBD is bigger than the previous one and sets a new normal -- for both business and innovation -- for the future," Flipkart Senior Vice President of Engineering (Supply Chain) Krishna Raghavan told PTI.

"We have been working multiple months in advance and have doubled our storage capacity this year. This not only helps in speedier delivery to customers but also enables sellers to stock and better plan their inventory in advance," he said but declined to comment on investment details.

Raghavan added that the cumulative capacity now stands at about 9.5 million sq ft.

The company has also expanded its network of delivery hubs from 600 to over 900 this year to enable 1.8X delivery capability per day compared to a normal day. Besides, about 30,000 new delivery staff have been added over the past many weeks, including freelance workers who are part timers. These personnel were inducted after a proper background screening and given training for 1-4 weeks.

"While the hiring number does see a ramp-up ahead of BBD, it is also important to note that we have been expanding 'Fquick' or the freelance network, which now has affiliates from 40 cities...This provides us capacity flexibility at our last mile delivery hubs, leading to spillage reduction and cost efficiency -- not only during sale period but beyond that as well," he said.

He also cited an example of geo-coding of addresses using machine learning, artificial intelligence and data science to ensure faster and effective delivery even in remote parts of the country.

Raghavan said the focus of all these initiatives is to ensure fast and efficient delivery across categories, be it large appliances or grocery. The network has also been strengthen to support Flipkart's product exchange programme that has been expanded aggressively, especially in tier II cities and beyond.

About 20 million people are expected to shop on various e-commerce platforms during the festive sale next month, translating into sales of around USD 3 billion for players like Amazon and Flipkart, according to a report by research firm RedSeer. Flipkart's rival Amazon India will kick off its festive sale from October 10-15.

The RedSeer report states that the share of items like electronics and furniture during the sale could be higher this year due to various affordability initiatives being undertaken by the e-commerce players. Mobile phones currently account for a lion's share of sales on the two leading e-commerce platforms.

Like in offline retail, e-commerce companies see a significant jump in sales during Dussehra and Diwali. The September-November period typically generates a majority of the annual sales of these companies, which prepare months in advance for the sale event.

The festive sale not only brings in discounts and deals for customers but is also an annual showdown of sorts between the two largest players -- Flipkart and Amazon India. The competition between Flipkart and US-based Amazon this year is expected to be even fiercer as both companies have invested significantly through the year to ramp up product offerings as well as logistics infrastructure to ensure speedier delivery.

While Flipkart now has the backing of US retail giant Walmart (via a USD 16 billion deal signed earlier this year), Amazon India too has received funding through the year from the US parent across operations like marketplace and payments.


Boosting exports key to make India $5-tn economy by 2025: Kant
Prabhu, US Commerce Secretary to discuss trade issues on Feb 14
Govt should consider 100% FDI in multi-brand retail trade: CII report
Shaktikanta Das named new RBI Governor
Sensex cracks over 550 pts; Nifty drops below 10,600
India's coal output up 10% to 156 MT during Apr-Nov
Prabhu links creativity & business opportunities to cheap beverages in Goa
31st GST Council to meet on Dec 22 in Delhi
Cabinet Approves Policy to Double Farm Exports to $60 Billion by 2022
RBI keeps key rates unchanged
NTPC wins 85 MW solar capacity in UP Govt tender
Maintain status on currency management, HC tells SBI
Amway India enters herbal skincare space
New 2018 Maruti Suzuki Ertiga Launched In India, Prices Start At ? 7.44 lakh
Centre's New Move May Escalate Feud With RBI Ahead Of Board Meet: Report
Air India eyes Rs 800 cr from sale of over 70 properties
Intel India opens design house costing Rs 1,100 cr at B'luru
Sensex rebounds 332 pts on easing crude, rupee gains
Govt mulls second round of 2,500 MW medium-term PPA auction
India invites Swedish companies to explore investment opportunities
KERALA NEWS
Activist Rehana Fathima, Who Attempted Sabarimala Trek, Arrested Over Facebook Post
 (Kochi, Nov 28, 2018): Model and activist Rehana Fathima, who tried to reach Kerala's Sabarim  
Good news for Keralite Nurses: IELTS cut-off reduced to 6.5
BJP leader K Surendran, 71 others granted bail
Sabarimala protests: Arrests up to 2061, Kerala HC warns police
INTERNATIONAL NEWS
Sri Lanka: Ranil Wickremesinghe takes oath as PM after SC verdict on crisis
 (Colombo, Dec 16, 2018):United National Party leader Ranil Wickremesinghe was sworn in as the
Cambodia seizes record 3-tonne haul of African ivory
Trump's son-in-law Jared Kushner possible next chief of staff: US media
Sri Lanka PM Mahinda Rajapaksa to resign, says his son after court setback
NATIONAL NEWS
Rahul Gandhi After Rafale Verdict: "Will Prove PM Helped Anil Ambani"
 (New Delhi, Dec 14, 2018):Hours after the Supreme Court's clean chit to the government on the
Author Amitav Ghosh Honoured With 54th Jnanpith Award
Poll results prove Ram Temple or communal polarisation doesn't cut ice with people: Sinha
Ashok Gehlot appeals to Cong workers in Raj to maintain peace
Untitled Page
Rashtra Deepika LTD
Copyright @ 2018 , Rashtra Deepika Ltd.