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November 2017
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Sports News
Volkswagen to sponsor German national football team
 
(Berlin,July 17, 2017):Germany's top automaker Volkswagen will from 2019 replace its luxury-range competitor Mercedes-Benz as the top sponsor of the national football team, the company and sports body said on Friday.
The new deal to sponsor the current world champions comes as VW struggles with the fallout of its "dieselgate" emissions cheating scandal and Mercedes-maker Daimler also faces accusations it rigged air pollution tests.

The advertising marriage of VW and "Die Mannschaft", as Germans call their team, starts on January 1, 2019 and runs until July 31, 2024.

No financial details were released, but German media said Wolfsburg-based VW would pay the German Football Association DFB €25-30 million ($28-34 million) a year, far more than Daimler has paid.

"Volkswagen and the number one national sport -- that's a great partnership," said Herbert Diess, CEO of the Volkswagen brand, pledging that it was committed to "all German football, with its 25,000 clubs and seven million members (of the federation)".

DFB president Reinhard Grindel said: "Volkswagen, as a globally operating company, is a strong partner to further advance our internationalisation, especially in China."

He hinted at the emissions cheating scandal, saying that "the DFB and VW are united on the need to learn from past mistakes and take the right measures in the future".


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